The Big Dig Chicago!

The Big Dig Chicago Presents: "Floral Fresh: Arranging Joy One Stem at a Time with John Caleb Pendleton" | Part 2

Juelle Daley and Beuloria Williams Season 1 Episode 8

In this two-part series, Alabama-born, Chicago-based artist John Caleb Pendleton (founder and creative director of Planks & Pistils) shares the roots of his artistic journey, from woodworking and floral design to building a business rooted in beauty, balance, and Black artistry.

John reflects on the deep connections between the South and Chicago, the meditative joy of craft, and the symbolic language of flowers and wood. Through his work, he champions expertise, creativity, self-care, and personal growth—reminding us that artistry isn’t just about aesthetics, but about purpose and comfort.

He also speaks candidly about navigating an industry that can be dismissive of men, especially Black men, in roles stereotypically tied to care, softness, and design. His response? Stand firm in your skills, honor your worth, and run your business with clarity and pride.

From symbolism to self-knowledge, this episode is a gorgeous exploration of legacy, craft, and the power of knowing and owning who you are.

About the Big Dig Chicago

The Big Dig is a whimsical journey in discovering unique and extraordinary Black Chicagoans hidden from view who are busy being, doing, and choosing to live outside the box and practicing the personal motto, “I’m not an anomaly, I’m just doing me.”

Host & Show Info

Hosts: Beuloria Williams & Juelle Daley

About the Hosts: Beuloria, a west side Chicago native turned global explorer, launched her media career hosting music shows from alternative rock to jazz at stations like WDGC and WDCB. She's co-hosted an op-ed podcast, led a multicultural Meetup group in Chicago, and brings her passion for culture to life through food, music, and dance. Her career in international trade and food manufacturing has taken her across five continents—blending global insight with local flavor.

Juelle hails from the east coast by way of the Caribbean. She is a world traveler, an independent curator, art consultant, writer, filmmaker and educator with a passion for curating visual arts and cultural productions. She is driven to make the Arts available and accessible to everyone who just like her seeks after beauty and the sublime. Juelle is a French-trained urban designer/planner who decamped from Paris to Chicago after seven years. She has over a decade of experience in higher education and arts administration.


Instagram: @The_Big_Dig_Chicago


People on this episode